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Benefits of a Manufacturers Representative (for principals)
- Professional sales management services (reduced sales management costs to manufacturers)
- Professional marketing services (extensive database of local territory, established relationships and professional marketing to build awareness and interest of manufacturers products)
- Least expensive way to establish market penetration -- sales costs are spread out over multiple product lines
- Assume the role of factory-direct selling to allow geographical and account coverage for the manufacturer.
- Extensive experience in territory and customer needs
- Stable and fixed sales costs
- Longevity – A factory direct sales person employee spends 2 years on average in any one territory while the average time a representative is in a territory is 22 years.
- Synergy of complimentary product lines produces more opportunities for each manufacturer, as well as solutions for the customers
- Minimal training
- Instant marketing for new product lines
- Promotion and extensive knowledge of local distribution and integration to solve the sales channels needs of the manufacturer and the product and service needs of the customer.
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